Todays work was a design for one of my clients, Trout Unlimited. This is a simple black and white design for a T-shirt as they will all meet for a Western Divisional Meeting.
The secret (not a secret now) is that you have to gather the elements together in a type of logo design so that the elements do not ‘float’ in the white space. This is accomplished by using reverses on the type, and then creating structural elements (boxes and circles). The final touch is using a mask on the trout and violating borders. This helps to lead the eye around the image without coming to a ‘dead end’ in the visual appearance.
Have a great meeting TU West!